We created + captured an ongoing content series to feature artists, makers, and creators that continued a larger brand campaign over time, keeping the story fresh and introducing new products to the mix.

“They buy what we show them.” We worked to make the product feel aspirational but connected to their lives by showing a range of body types, styling variations, and where to wear things.

It wasn’t seasonally new, but it was a core product the brand still believed in. We reintroduced the product with a new story to increase sales.

A story of how we moved through extra units of a simple black dress that had been on site for years.