HUMAN

CENTERED

STORYTELLING

Thoughtful creative strategy, art direction, and content production that connects with customers.

Why Nimble?

High-quality content for emerging brands that increases engagement across channels and tells authentic brand stories that build relationships.

BENEFITS OF NIMBLE CONTENT:

  • Cross-functional teams can have competing goals when it comes to photoshoot shot lists. It can be hard to cover seasonal new arrivals, brand campaigns, support core products, and move through existing inventory all in one shoot. At Nimble, we keep productions light, plan more strategically, and work closely with the brand to make sure we are capturing the products that need to move.

  • Consumer behavior can be fickle, and if we learned anything throughout COVID, it was that product delays can leave major gaps in marketing, taking brands out of the conversation if they don’t have something relevant to say. Creating relevant, high quality content quickly with smaller productions lets you move fast as business goals shift, customer opinions change, or products sell out or get delayed.

  • Authenticity has become the north star guiding consumer preferences when it comes to brand storytelling. Modern consumers are hungry for narratives that ring true to their own experiences, so expanding visuals beyond super polished campaigns is necessary for brand growth and long-term health.

  • Marketing calendars are getting more packed as brands have more competition and need more content to compete. But creating or finding compelling, on-brand content that works for email, paid social, organic social, and landing pages takes too many team resources and can eat away at budgets. Lean on creative content experts to fill in the gaps in your marketing content and capture more stories without spending an arm and a leg.

  • With 10+ years of art direction, photography, and production experience working in fashion, beauty, and home, we understand the importance of brand aesthetics and what it takes to stay true to a brand identity. We make sure every story is aligned and purposeful (where sometimes influencer content and UGC can fall flat or work for their brand instead of yours).

  • We offer custom solutions for your brand, including production packages ranging from $5k to a max of $40k. This range of flexibility and pricing gives you high-quality, professionally captured content for a fraction of the cost of a major campaign but with the same impact.

We tell brand stories.

PRODUCT STORIES

We capture digital-first content that supports product launches, refreshes evergreen visuals, tells brand ambassador stories, or shows the product in context.

EDITORIAL STORIES

We create content that captures the human touch of your product or collection, the launch of a space, or the behind the scenes of a collaboration with an artist or maker.

REAL STORIES, REAL RESULTS

HOW WE’RE DIFFERENT:

We are creatives who believe in telling beautiful stories that create emotional connections, but also listening to data and following the customer’s lead.

We believe your imagery can be beautiful, your customer connections more authentic and your content performance even better.

Nimble vs. Influencer Content?

Influencer content can be a low-lift solution for content that can expand your audience, but it can be expensive, and the creative could dilute the brand’s aesthetic and stray from sales goals. There’s less control and input from the brand, causing misalignment in business goals and objectives. We create on-brand, business-driven visuals that connect with the customer, and ultimately, lead to conversion.

Nimble vs. traditional campaigns?

Honestly, large campaigns are fun. But in today's brand content ecosystem, they’re too costly or too taxing on internal teams, especially to shoot as frequently as the modern marketing calendar demands. Shot counts are limited, you’ve had to de-prioritize the best-selling, evergreen product to make sure you capture the “New Arrivals”, and what about “brand seasonal moments” or “product selling moments”? The list goes on. There goes your time AND your budget.  

Brands need more creative flexibility for their marketing channels to drive sales. But they need a solution that won’t cost their entire year’s creative budget. At Nimble, think of us as an extension of your creative team that you can trust to deliver on-brand, story-driven visuals that work across channels and fill in your content gaps.

Be Nimble.

CREATE MORE CONTENT

Fill in the gaps in your marketing calendar. Capture 3x the content per shoot day to show the versatility of your brand utilizing strategic creative plans and shot lists.

INCREASE CONVERSION

Put simply, consumers want brands to be genuine, relatable, and authentic. Conversion rates can increase up to 150% by showing your product in different environments and on different body types.

STAY ON BUDGET

With customizable packages starting from $5k and topping out at $40k, Nimble shoots cost significantly less than traditional campaign shoots or influencer content.